Risk & Business Magazine Spectrum Insurance Group Spring 2026 | Page 11

NETWORK
5. CROSS THE STREAMS Your life isn’ t in silos and your network shouldn’ t be either.
• Did you meet someone in a past job who’ s now in a totally new industry? Reconnect.
• Did you speak at an event and connect with an attendee who now runs a business? Stay in touch.
• Did you teach someone something 10 years ago? Reach out.
The magic happens at the intersections— where tech geeks meet speakers, where financial pros connect with marketers, where educators cross paths with entrepreneurs.
Every conversation you’ ve had is a thread in your web. Weave it. Don’ t waste it.
6. MAKE IT ABOUT THE PEOPLE, NOT THE PLATFORM The tools change. The people don’ t. What matters is the connection, not the container.
I’ ve had deep conversations via blog comments, random Twitter threads, private Facebook groups, and 30-second LinkedIn voice notes. Don’ t underestimate small touchpoints. They build trust over time.
Ask questions. Be curious. Follow up. Show people that you see them— not just what they do for work but who they are.
7. LET GENEROSITY DO THE HEAVY LIFTING The best part about all this? When we teach and serve generously, networks take care of themselves. That quote is everything.
You don’ t need to“ network” in the traditional sense when you live this way. You’ ll attract people who align with your values. You’ ll stay top-of-mind not by shouting but by serving. You’ ll build a reputation that’ s based on being helpful, thoughtful, and kind, not slick, pushy, or polished.
That’ s not just how you build a network. It’ s how you build a legacy.
FINAL THOUGHT: YOU DON’ T NEED TO BE“ SOMEBODY” TO START
You don’ t need a massive following. You don’ t need a best-selling book. You don’ t need a fancy job title.
You just need to show up with heart, share what you’ re learning, and help others do the same.
Because the people who teach and serve generously? They don’ t chase networks. Networks form around them. +
PHIL GERBYSHAK
Phil Gerbyshak knows sales. He’ s a sales speaker, a sales executive, a sales expert, a sales leader mentor, a sales podcaster, and a sales coach. Phil has worked in sales, leadership and the digital space for years, starting by selling high-speed Internet when the Internet was using dial-up, was a stockbroker, a software salesman, and has even sold digital advertising. He’ s written 6 books, more than 3000 articles, and has been quoted in the Wall Street Journal, Daily Globe and Mail, Financial Times, Investor ' s Business Daily, Inc. and many other publications, including earning 3 covers: Speaker Magazine, Marketing Media and Money, and Social Selling Made Easy. People recognize Phil for his personal brand of connection and simplicity, delivered with a smile and some hard-earned swagger. Phil works with businesses to leverage modern selling practices, including social and virtual selling, to increase their profitability, their productivity, and their performance.
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