Risk & Business Magazine Spectrum Insurance Fall 2023 Spectrum - Fall 2023 | Page 9

USP

The 4 “ Musts ”

FOR A STRONG UNIQUE SELLING PROPOSITION ( USP )

BY ROBIN ROBINS

9

Risk & Business Magazine Spectrum Insurance Fall 2023 Spectrum - Fall 2023 | Page 8 Risk & Business Magazine Spectrum Insurance Fall 2023 Spectrum - Fall 2023 | Page 10

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