• Market Research
• Emotional Connection
• Focus On A Specific Niche
his pizza joints at the edge of college campuses because his target market was university students .
KNOW WHAT YOUR TARGET AUDIENCE WANTS AND DELIVER ON IT
His target audience is college students ; they smoke funny stuff , get hungry for carbs , and are incapable of going out and getting any . They want someone who ’ s going to get carbohydrates to them fast . They don ’ t care about organic . They don ’ t care about the special family recipe handed down from generation to generation that is under glass in a hidden drawer somewhere . They don ’ t care about thin crust . They want the pizza , and then they eat the box it came in . They want carbohydrates . So that ’ s an example of a really , really strong , unique selling proposition . And guys , you have the advantage of designing it . Now , the way you ’ re going to have to design it is you ’ ve got to define your target market . You ’ ve got to define your target market and target quality customers ; then , you have to define what it is that you need to deliver on that would make them want to do business with you . +
SO HOW DOES ONE BE UNIQUE FOR A STRONG USP ?
• Market Research
• Emotional Connection
• Focus On A Specific Niche
Robin Robins is the IT industry ’ s most in-demand marketing consultant , sales trainer , and direct response marketing consultant who specializes in developing strategic marketing , sales and lead generation systems for MSPs , VARs and IT services companies .
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