Risk & Business Magazine Spectrum Insurance Fall 2019 | Page 22

BRAND ENDEARMENT
Scott and Alison Stratten are co-authors of
four best-selling business books, co-owners
of UnMarketing Inc and co-hosts of not
only The UnPodcast, but five children, two
dogs and two cats. This site, the show and
the books all represent their thoughts on the
changing world of business through their
experiences of entrepreneurship, two degrees
(Alison), not lasting long as an employee
(both) and screaming at audiences around
the world (Scott, Alison is more polite).
They were put on this earth to remind the
world that not all Canadians are passively
polite. Businesses like PepsiCo, Saks Fifth
Avenue, IBM, Cirque du Soleil, Microsoft
and others have been brave enough to want
their advice, to the point that Scott has
been named one of the Top 5 Social Media
Influencers in the world by Forbes.com. They
now spend their time keynoting around the
world and realize they rank 10th and 11th in
order of importance in their home.
Oh, and they met on Twitter.
How’s that for ROI?
UNMARKETING.COM
B R A N D E N D E A R M E N T:
RETURN THE HIGH-FIVE
BY: SCOTT STRATTEN
22