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ZERO TO TWO BILLION SMALL BUSINESS MARKETING STRATEGIES
CONTENTS
5 LETTER FROM THE OWNER
6 INDIVIDUALLY OWNED AUTOS INSURED UNDER COMMERCIAL AUTO POLICIES Coverage Insights For Business Owners
7 HOW TO INTERACT WITH AN OSHA INSPECTOR Always Be Prepared
9 MAP YOUR FUTURE STRATEGY Lessons From David Karandish
10 LINKEDIN RECRUITER How It Can Help Your Business
12 10 THINGS TO BE PARANOID ABOUT AS AN ENTREPRENEUR
14 WHAT ARE YOUR MOST IMPORTANT RELATIONSHIPS ? Who Do Your Rely On ?
20 TROUBLE GENERATING REFERRALS ? Look To Your Inner Circle
22 CURE FOR YOUR HIRING HEADACHES The Topgrading Snapshot
24 TURNING A COMPANY INTO A BRAND 6 Things Customers Cannot Live Without
25 DEALING WITH EMPLOYEES ( AND APPLICANTS ) WHO GET ARRESTED
26 EMPLOYEE BENEFITS BULLETIN : Benefits TIps
28 LOOKING FOR ADDITIONAL TAX DEDUCTIONS WHILE SIGNIFICANTLY INCREASING YOUR RETIREMENT SAVINGS ? Don ’ t Overlook The Advantages Of A Cash Balance Plan
30 COVERAGE CORNER : Volunteer Exposure & Workers ’ Compensation
Welcome to the fall 2016 edition of Spectrum Insurance Risk & Business Magazine . Spectrum Insurance Group is pleased to provide this magazine as a valuable resource for your company . The purpose of the magazine is to bring you relevant content to help your business succeed . Inside this edition , you ’ ll find many great articles related to business insurance , employee benefits , safety and risk management , employment law , banking , financial management and general business topics . We think you will find these articles informative and useful to the success of your business .
When Spectrum Insurance Group was started in 2007 , one of the core values we established was to provide value-added services to our customers . Our Risk & Business Magazine provides another outlet to help inform and educate not only our customers but also all the businesses located throughout the state of Wisconsin . What ’ s good for all businesses in Wisconsin is good for Spectrum Insurance Group !
Since the spring edition of the magazine , the Spectrum family lost one of our associates , Greg Schmidt , to cancer . Greg was an inspiration to all of us as he went through his illness with strength , courage and an unwavering faith in his religious beliefs . Through it all , Greg continued to work until a week before his death . Greg could have taken early retirement but his loyalty to Spectrum Insurance and the clients he served drove him to work as long as he possibly could . For those of us that knew him , we would expect nothing less from him . This edition of Risk & Business Magazine is dedicated to “ Schmitty .” You are truly missed by all , my friend !
On behalf of the entire staff in all of our offices located throughout Wisconsin , we hope you enjoy this issue of Risk & Business Magazine . Please feel free to provide me any feedback regarding the magazine by emailing me at darrel . zaleski @ spectruminsgroup . com . I ’ d love to hear from you .
Sincerely ,
WELCOME
Darrel Zaleski , Owner SPECTRUMINSGROUP . COM
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