CLIENT SPOTLIGHT
KEEPING RECOVERY “ COOL ”
Xena Therapies Is Making
Better-For-You Cool Therapy Products
We ’ ve all been there — a sprained wrist or a twisted ankle gets met with one simple recommendation : “ Ice it .” Using ice packs to help heal a physical injury or reduce inflammation and swelling is nothing new , but many people don ’ t realize just how dangerous freezing temperatures can be for humans .
If you hold an ice pack on your skin for too long , you can actually get frostbite . According to the Burn and Reconstructive
Centers of America , frozen items — like ice packs — are usually even colder than water ’ s freezing point of 32 degrees . So , if ice packs — the go-to solution for common physical ailments — are too risky , what are people to do ?
Xena Therapies has spent years answering that very question . “ We wanted to address the need for effective and safe cool therapy products that allow users to be mobile and active during their cold therapy sessions ,” explained Mitchell Abrahamsen , a cofounder of Xena Therapies .
Xena Therapies ’ range of products , which is designed to help everyone from athletes to menopausal women , is making recovery safer , more convenient , and a little bit less icy .
THE PROBLEM WITH CURRENT COLD THERAPY PRODUCTS
Ice packs are seen as the solution in many instances , but they come with a whole host of issues . As mentioned above , frozen ice packs are too cold for human skin , making it hard to use them without taking extra precautions like towel wraps and strict time
6