Risk & Business Magazine Rogers Insurance Spring 2016 | Page 20

3 Digital Marketing Tricks
Be Successful in 2016

BY: DAVE KERPEN, FOUNDER AND CEO, LIKEABLE LOCAL

W

hen I applied for my first job out of
college, the internet was still in its
infancy.
The way to get a new customer was to
hit the phones. Prospects found out
about products through TV commercials,
print ads, and billboards. Thanks to
the internet and other social networks,
finding custome