Risk & Business Magazine Rogers Insurance Fall 2016 | Page 29

EASYCOVER

Welcome To The“ New Age” Of Buying Insurance!

Every business owner knows that having insurance is a necessary part of operating a business. Lenders demand it. Customers demand it. And you’ ll sleep better knowing it’ s there for the what-ifs in life. But the process of actually getting insurance can be time consuming and confusing for many business owners.

To provide a quote, insurers typically need lots of information about the business they are considering for a policy. Therein lays a pain point for business owners: they must commit resources— their people and their time— to gather and pass along the information in order to get the insurance they need.
The answer to that dilemma, in part, is technology. Technology has changed our world, both on a personal level and a business level. Computers and the internet have opened up( literally) a world of information that wasn’ t easily accessible before. This has allowed many businesses to become better at what they do and reach customers they would not have otherwise reached. It has also created an expectation— consumers want more, and they want it fast and simple. This extends to the world of insurance as well. And just like with any business, those who cannot find a way to deliver what their customers want will be left behind.
And that’ s how EasyCover. ca was born. The key to any business is providing your target customers not only what they need but also finding a way to make them want to get it from you. At Rogers, our customers appreciate our human approach to insurance. But technology means our customer base is evolving as is the world. We realize that to stay relevant and give customers the fast, easy, insurance buying experience

“ IT HAS ALSO CREATED AN EXPECTATION— CONSUMERS WANT MORE, AND THEY WANT IT FAST AND SIMPLE.”

that some of them want, we need to change the way we conduct business.
For our target market of small to mediumsized businesses whose specialty is offering professional services or advice, our EasyCover. ca program delivers an insurance buying experience that is unparalleled in our industry. Through innovative thought and deliberate design, we are able to provide our target market online access to comprehensive coverage for Errors and Omissions( E & O) insurance, Commercial General Liability and Directors & Officers( D & O) liability at a competitive price in just minutes. Gone are the days of trying to find time to sit down with a broker and explain your business. Gone are the days of spending hours filling out pages and pages of applications just to sit around and wait for a response that could be unfavorable.
With EasyCover. ca, you sit down with your laptop or tablet, anywhere, anytime; you answer five basic questions about your business; and you are provided a quote instantly. Then you get out your credit card, accept the quote, pay the premium, and are emailed your policy documents immediately. It really is that simple. To find out if EasyCover is right for your business, go to www. easycover. ca.
So what’ s next? More innovative thought and deliberate design, of course! We are proud that we are“ driving the bus” in this space, and constantly working on making the EasyCover experience even better. EasyCover offers businesses the simple, fast, insurance experience they need so they can spend their time and efforts where they should be focused— on building their business!
Because if you’ re not“ driving the bus,” you’ re stuck behind it and trying to see around the next corner. So, welcome to the“ new age” of insurance buying in Canada. We look forward to meeting you! +
FALL 2016 | 29