Risk & Business Magazine Reider Insurance Fall 2015 | Page 28

Live An Extraordinary Life
So Countless Others Will As A Result
BY: JOHN DiJULIUS, PRESIDENT, THE DiJULIUS GROUP

W

ho are you not to be great? Over
the last ten years, I have had a
personal purpose statement, a vision of
what I want to accomplish in my lifetime,
and which has served me greatly through
good times and tough. I have had this
vision posted on my bathroom mirror, it
is in my wallet, and it’s on my desk in my
office. It reads, “Live an extraordinary life
so countless others do as well.”
Who are you to be ordinary? I don’t want
to live an extraordinary life so I have a
bigger bank account, nicer car, house,
and more toys. I know that if I live an
extraordinary life, so many others will
as a result. And if I do not find a way to
live an extraordinary life, I will probably
end up cheating thousands of people.
Undeveloped potential cheats those
around us, those we touch, influence,
and impact, as well as deprives
ourselves of joy, satisfaction, and
opportunities. Living our life
to its fullest potential is not an
opportunity; it is our responsibility.
Who are you to deny greatness?
It is an obligation to be the best
version of ourselves we possibly
can be, every day. Not just for us
and how our life will benefit,
but also for all the people
depending on us: our spouse,
children, friends, employees,
coworkers, Customers, and
our community. Living an
extraordinary life is living
fully. I believe that we all
have enormous potential
inside each of us, and if
there are parts of that
potential that we do
not develop, we are
cheating the rest of
the world out of the
contribution that we
could have made. So
if I don’t live fully, I
don’t just deny
myself a lot
of joy and

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satisfaction; I deny the rest of the people
in the world the benefit of what I could
have contributed. Success is when you
are firing on all eight cylinders, mentally,
physically, emotionally, with family,
socially, in your career, financially, and
spiritually—all of those are part of you
and they all deserve your very best. Living
an extraordinary life is like when the
flight attendant says, “You must put your
own oxygen mask on first before helping
those around you.” When you first hear
that, it actually sounds a bit selfish.
However, what use will you be to anyone
else if you do not take care of yourself
first?

during my fifties, sixties, and beyond.
How dare you to be ordinary? Any
time I am feeling like I am not living an
extraordinary life, and that is more times
than I like to admit, I can look at my
key drivers and see why—see what I am
neglecting—and hopefully I can get right
back on track.

Live an Extraordinary life
so countless others will as a result.

If you would deny
PERSONAL
it to yourself, you
Personal
Family
Health
would deny it to
the entire world - A
Relationships
Self Esteem
Diet
personal purpose
Role Model
Exercise
statement is not Spiritual
something you Give More
Fun
Mind
just write out,
post, and expect
automatic
PROFESSIONAL
achievement
Professional Business Team
from. You need
to make yourself Development
accountable—it
Learning
Vision
Sell Vision
needs to be
Network
Plan
Opportunity
measureable.
Goals
Charity Encouragement
For me, living
an extraordinary
life means there are so many things I
need to be working on daily, personally,
and professionally. It is everything from
whom I am spending my time with (are
John R. DiJulius III is considered the
they positive or negative influences in
authority on world-class Customer
my life?) to my health, exercise, and
service and is the author of three books
diet. Some people think that if they eat
on Customer experience. He is the
junk food all day, that is their business.
president of The DiJulius Group—a
However, I realize that if I eat a poor diet,
Customer service consulting fi rm that
it is one of the most selfish things I can
works with companies like Starbucks,
do. Because when I get home after work,
Chick-fi l-A, The Ritz-Carlton,
I am going to be exhausted and irritable
Nestle, PwC, Lexus, and many more.
and not have any good energy left to
John is also the founder and owner
spend with my boys. Therefore, I just
of John Robert’s Spa—named one
cheated them. It is not only living longer,
of the Top 20 Salons in America
but it is the quality of life I want to have

RISK & BUSINESS MAGAZINETM FALL 2015