Risk & Business Magazine Nesbit Agencies Winter 2024/2025 | Page 3

PUBLISHER
Tulip Media Group
MANAGING EDITOR
Abbey Fullarton
GRAPHIC DESIGN
Tania McIntyre
CONTENT COORDINATOR
Robyn Legacy
CONTRIBUTORS
ADVERTISING ( Local ) PHOTOGRAPHY
Jay Nesbit Michelle B . Griffin Mike Michalowicz Verne Harnish
Jay Nesbit
All images sourced from Tulip Media Group or iStock . com unless otherwise identified .
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Nesbit Agencies Risk & Business Magazine TM is published by Tulip Media Group . All content , copyright © 2025 , Tulip Media Group . All rights reserved .
Risk & Business Magazine TM is a valued and recognized trademark of Tulip Media Group . This publication may not be reproduced , all or in part , without written consent from the publisher . Every effort has been made to ensure the accuracy of all content in this publication , however , neither the publisher nor Nesbit Agencies will be held responsible for omissions or errors .
Articles , reports and information contained herein reflect the views of the individuals who wrote or prepared them and do not necessarily represent the position of the publisher or Nesbit Agencies . The material herein is intended for educational and informational purposes only . Nothing herein is to be considered the rendering of insurance advice for specific cases or circumstances . Communication of any legal information contained herein does not constitute an attorney-client relationship , nor convey legal advice or recommendation of any kind . Do not rely on information contained herein to replace consultation with qualified brokers , attorneys or other professionals in your jurisdiction .
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CONTENTS

4 CYBER INSURANCE : WHY YOU NEED IT AND WHAT TO LOOK FOR IN A POLICY
6 PERSONAL BRAND FOUNDATIONS : CHOOSING YOUR NARROW LANE APPROACH TO SET YOURSELF APART IN YOUR INDUSTRY Michelle B . Griffin

Welcome To

NESBIT INSURANCE

Your Trusted Partner In Protection And Peace Of Mind
9 MARKETING TO STOP THEIR SCROLL Mike Michalowicz
10 STOP “ GROWING BROKE ” BY PUTTING CASH MANAGEMENT FRONT & CENTER Verne Harnish
12 RECENT CHANGES TO PROPERTY INSURANCE COVERAGE THAT MAY AFFECT YOU
Welcome to another issue of Risk & Business Magazine ! We are thrilled to continue providing you with insights and resources to navigate the everchanging landscape of insurance and risk management . At Nesbit Agencies , our mission is more than just delivering excellent insurance solutions — we aim to empower our clients with knowledge that fosters resilience and confidence .
In this issue , we delve into two critical topics affecting businesses and property owners alike . First , we spotlight the evolving necessity of cyber insurance . With cyber threats growing more sophisticated and data breaches on the rise , traditional business liability policies are no longer sufficient to cover these risks . Our experts outline the essentials of cyber insurance , from understanding its importance to selecting a policy that fits your unique needs . Protecting your business from the financial and reputational damage of cyber incidents is no longer optional — it ’ s essential . Find out why on page 4 .
Next , we examine the recent changes to property insurance coverage that are catching many property owners off guard . From shifts in roof coverage to the increasing prevalence of percentage-based deductibles , understanding these adjustments is crucial to safeguarding your assets . Our feature breaks down these changes and offers actionable tips to ensure your policy provides the protection you need when disaster strikes . Learn more about navigating this complex landscape on page 12 .
We hope this issue inspires you to take a proactive approach to your insurance strategy . Our team is here to guide you through these challenges and help you make informed decisions . As always , we value your feedback . Share your thoughts , experiences , or questions and you might see your insights featured in a future edition .
Thank you for trusting us as your partner in risk management . Enjoy the magazine and stay prepared for whatever comes your way . +
Sincerely ,
TULIP MEDIA GROUP Toll Free : ( 877 ) 719-8919 info @ TulipMediaGroup . com • TulipMediaGroup . com
Jay Nesbit , Operations NESBITAGENCIES . COM
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