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Jay Nesbit Daniel D. Riley Sean Garner Mike Michalowicz Stephen Swanson Michael Oster

Jay Nesbit

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6 HOW TO FUTURE-PROOF YOUR DIGITAL MARKETING IN THE AGE OF AI Sean Garner

9 WHY YOUR BEST-SELLING PRODUCT MIGHT BE HURTING YOUR BUSINESS Mike Michalowicz

12 HOW TO MAKE VRBO AND AIRBNB WORK FOR YOUR FAMILY’ S CABIN OR SEASONAL HOME

14 A NOTE FROM MICHAEL OSTER, DIRECTOR OF THE CENTER FOR SALES LEADERSHIP & EDUCATION, UNIVERSITY OF MINNESOTA TWIN CITIES

THE CENTER FOR RISK MANAGEMENT & INSURANCE AT THE UNIVERSITY OF ST. THOMAS

5900 Rowland Rd., Minnetonka, MN 55343 Tel: 612-252-0790

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Welcome to the latest edition of Risk & Business Magazine! At Nesbit Agencies, we view insurance as more than just policies; it’ s about protecting your future and enabling you to succeed in an ever-changing environment. As the industry evolves, our commitment stays strong: to provide outstanding insurance solutions, timely insights, and valuable resources.

This edition highlights the future of insurance and sales professionals, showcasing innovative programs at the Center for Sales Leadership & Education at the University of Minnesota and the Center for Risk Management & Insurance at the University of St. Thomas. With hands-on learning, industry collaborations, and an emphasis on practical skills, these institutions and partners like Nesbit Agencies are cultivating confident leaders for the future of insurance and risk management.

As the industry adapts to new trends and client needs, we focus on anticipating the challenges and opportunities that arise each season. As summer approaches, many people are exploring short-term rentals to optimize their seasonal homes. Our article on page 12 highlights the unique insurance considerations for shortterm rentals, helping you safeguard your property and peace of mind while taking advantage of these opportunities.

Thank you for taking the time to read this edition of Risk & Business Magazine. As we highlight the next generation of industry leaders and the evolving insurance landscape of short-term rentals through platforms like VRBO and Airbnb, our commitment remains clear: to equip you with expert guidance, tailored coverage, and timely resources. We appreciate your trust and hope you find this edition both insightful and empowering. +

Sincerely,

Toll Free:( 877) 719-8919 info @ TulipMediaGroup. com • TulipMediaGroup. com

Jay Nesbit, Operations NESBITAGENCIES. COM

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