Risk & Business Magazine Nesbit Agencies Magazine Summer 2019 | Page 8

The Science Of
WHY
BY: SIMON​ ​SINEK, AUTHOR & MOTIVATIONAL SPEAKER
T
he work world is tough: Wake up,
go to work, deal with the boss
(or if you are the boss, deal with
everyone), make money (ideally
to make more this year than
last year), come home, manage personal life,
go to bed, wake up, repeat. That's plenty
to deal with every day. Why get fancy (and
waste time) by trying to also understand
why you do what you do? The answer to
that question isn't fancy; it's simple.
Discovering the WHY injects passion into
our work. This is not a formula for success.
There are many ways to be successful (by
traditional metrics); however, the Golden
Circle is a tool to help us achieve long-term,
fulfilling success.
THE GOLDEN CIRCLE
Every organization—and every person’s
career—operates on three levels, as shown
in the illustration to the right: What we
do, how we do it, and why we do it. We all
know what we do: the products we sell, the
services we offer, or the jobs we do. Some of
us know how we do it: the things that we
think make us different or stand out from
the crowd. But very few of us can clearly
articulate why we do what we do.
The WHY is the purpose, cause, or belief
that drives every organization and every
person's individual career. Why does your
company exist? Why did you get out of bed
this morning? And why should anyone care?
Companies that inspire, companies that
command trust and loyalty over the long
term, are the ones that make us feel we're
accomplishing something bigger than
This is an edited excerpt that first appeared on Linkedin from "Find Your Why: A Practical
Guide for Finding Purpose for You and Your Team" by Simon Sinek with David Mead and
Peter Docker. Copyright © 2017 by Sinek Partners, LLC.
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