ORGANIC GROWTH BRANDING
• Offer an exclusive preview on the very last slide or showcase a collection of products or useful tips users can browse through.
• Comment contests(“ Caption this,”“ Tell us your favorite,” etc.) that offer a small reward, such as a secret discount code towards a future purchase, can encourage users to interact with a post.
ALIGN CONTENT WITH BUSINESS OBJECTIVES
Organic content should support broader brand and marketing goals. Make sure your content calendar aligns with your overall business objectives and works towards specific goals, whether that’ s foot traffic, awareness, a product launch or HR recruitment. This creates a purposeful, measurable strategy that can evolve with the business.
WHEN TO REEVALUATE YOUR SOCIAL STRATEGY
Your social strategy should evolve regularly. Here are some signs it’ s time to refresh:
• Engagement rates have dipped over several months
• You’ re only posting static graphics or repetitive content
• You’ re unsure what success looks like or how to measure it
MAKE ORGANIC SOCIAL PART OF YOUR ANNUAL BUSINESS STRATEGY
As you look ahead in yearly planning, organic social media deserves a seat at the strategy table, not just as a reactive channel but as a proactive brand builder. Don’ t let fast-moving features and algorithm updates intimidate you. You don’ t have to do everything, but you do have to show up where your audience is, equipped with a strategy. Treat social media like any other channel with measurable key performance indicators( KPIs) tailored to your business objectives. Depending on your situation, those might include measures such as the following examples:
• Increasing engagement by 15 % across Facebook and Instagram
• Highlighting a different community partnership each quarter
• Publishing two video-based posts per week using Reels
• Growing your email list by 5 % through targeted Stories content with clickable links
BUDGET FOR SUPPORT WHERE IT COUNTS
Successful organic social media content takes time and strategy. Consider budgeting for:
• Creative development( short videos, photography, graphic design)
• Community management and engagement
• Strategic planning time each quarter to review analytics and adjust
If your internal team is stretched, this could be an opportunity where working with a marketing partner like Callis makes a difference. Our integrated marketing approach can help you connect social content with broader campaign efforts for greater consistency and results.
A strategy session could make a major difference: explore our integrated marketing services to learn how Callis can help create a custom, results-focused approach. +
This article was previously published on May 22, 2019, and updated on June 13, 2025.
ecallis. com / insights / social-media / buildingstronger-social-media-engagement-business /
MEGAN HARTMAN
Megan combines enthusiasm, organization and a methodical approach in leading the Callis team operations. Megan graduated from Missouri State University where she majored in Business. She started her career at BluCurrent Credit Union, managing day-to-day operations of all branches to ensure member service was satisfactory in front line and back-office functions. She began her career at Callis in 2012 as an Account Manager and also served as Account Executive, Client Services Director, and Director of Operations prior to her role as President. She serves on the Convention and Visitors Bureau Board of Directors, Women’ s Service League, Bothwell Foundation Business Committee, Wear Red Committee, Horace Mann PTA and enjoys spending her free time playing outdoors with her young family. Megan brings her passion to create the best work possible and to get things done to ensure clients are successful in their marketing.
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