Risk & Business Magazine Nesbit Agencies Fall 2020 | Page 13

DIGITIZING
Digitizing Business In A
Post-COVID
World
Relationships with customers are the cornerstone
of almost every industry. COVID-19 changed that
dramatically, almost overnight. Today, business takes
place almost exclusively remotely. Dinners and drinks
have faded into memory. Handshakes have virtually
disappeared from our common experience. And progressively
more customer touch points have moved online into the digital
realm. While this is “easier” in some respects, it takes a lot of
warmth out of the interactions and dramatically reduces the
opportunities that could arise from meetings.
COMPANIES THAT INVESTED IN
DIGITAL PLATFORMS EARLY ON
HAVE BEEN ABLE TO THRIVE IN THE
NEW POST-COVID ENVIRONMENT.
They are better able to connect with partners and find solutions
for their customers. For brokers and insurance companies, this
means more than most may realize. Nesbit Agencies, for instance,
has been a pioneer in this space. At the time they began to work in
the digital space, the market was not even showing signs of being
ready for it just yet. With their new quoting platform they are able
to access innovative products while still making quotes easy to
understand.
Among some of the things Nesbit Agencies has added to their
digitial capabilities are the following:
• Digital data collection to make the insurance experience
easier and less frustrating for customers
• Digital loss prevention tools to help make policyholders safer
• An expanded array of coverage options to protect the
evolving range of threats that policyholders face in today’s
world
With many agencies and companies struggling to adapt to the new
world, the crisis could not have come at a worse time. Digitizing
was already a priority. Now, with decreased revenues and
dramatically increased levels of uncertainty, things are even more
pressing and difficult. Even so, the path laid out by companies like
Nesbit Agencies is a shining way through those troubled waters.
With a digital storefront, fortified back-office connectivity, and an
ever-evolving digital platform, customers and clients are able to get the
information that they need when they need it.
For more information or to find out more about Nesbit’s new digital
platform, go to Portal.InternetOfInsurance.org/Nesbit or contact us at
NesbitAgencies.com or call 952-941-9418. +
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