Risk & Business Magazine Miller Insurance Spring 2016 | Page 21

be either! This is a great example of how content in different
lengths and forms and on different channels can best reach your
audience effectively. There’s no need to confine your valuable
content to only one form. Transform a webinar to a blog post.
Have an article that you love? Make it into an eBook. There’s no
limit to how many different combinations of similar content
you can have! Expand your audience by creating multiple forms
of content!

3. Use Social Media Tools
Social media itself provides HUGE access to prospects, brands,
celebrities, and possible business partners. Researching and
finding these people and companies using social media is
manageable since you know who you’re looking for.