Risk & Business Magazine Miller Insurance Spring 2016 | Page 12

Why Are You Here?

The Simple Story That is Missing From Your Marketing
BY: ANDREW DAVIS, CO-FOUNDER, TIPPINGPOINT LABS

W

hy are you here? Not metaphysically.
But, why is your business located in
THIS city? Why have you chosen to build
your business in THIS town?

Your “About Us” Page
I am willing to bet that the most underserved and un-interesting page on your
website is your “About Us” page. Core
values that don’t mean anything litter these
pages. Your “About Us” page is a repository
for vague mission statements and boring
bios that do little to