Risk & Business Magazine Miller Insurance Magazine Winter 2018 | Page 14

How To Get More
Referrals
I
speak to many groups on the topic of
referral marketing. Ranging from big
national companies with thousands
of employees, to a brand-new start
up business, everyone wants to know
how to save time and attract better clients
through word-of-mouth marketing. One
of my most timely in-demand sessions I
share is titled, Referral Magic. It’s amazing
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BY: TONY RUBLESKI,
PRESIDENT –
MIND CAPTURE GROUP
that what we often take for granted, people
are seeking to learn or know more about.
This is the case with referrals. I get them
daily from clients and give them to
others as well. to me years ago, “Most people play blind
archery when it comes to marketing.”
This same wisdom is true when it comes
to having a proactive game plan in
relation to referrals.
Here’s why I believe most people miss
out on getting them: they don’t have a
plan for acquiring them. As my central
mentor Dan Kennedy teaches and said When I survey Mind Capture audiences
online and offline about the biggest
concerns in relation to getting referrals I
get a wide variety of responses. However,