Risk & Business Magazine Miller Insurance Magazine Summer 2018 | Page 18

BAD HABITS OF SMART LEADERS
> star general from the US Army. We were
surrounded by other two- to four-star
generals. Each of these men and women
had graduate degrees and were chosen
to be two- to four-star generals over
thousands of competitors. He asked
me an interesting question: “Marshall,
who is your favorite customer?”
I repl