Risk & Business Magazine McFarlan Rowlands Spring 2016 | Page 30

R & Farm Insurance Today B Should Farmers Be Worried? BY: WESTERN GENERAL W ith all the barn fires reported recently in the news, you may have wondered if farmstead insurance is a losing proposition for insurance companies. You may have even heard of some farmers having to deal with their insurance being dropped altogether. Should people be worried? expenditures to ensure its long-term success. They must also take into account the need to have enough reserves in place to cover all impending claims, including catastrophic ones, for years to come. After all, the promise that it will be there for customers when they need help most is an insurance company’s only real “product.” Let us share a bit… The way insurance works is really quite simple: The resources of many are pooled to cover the otherwise financially devastating losses of a few. While this sounds straightforward, carrying out this simple concept can be quite complex. Like any business, an insurance company must diligently manage its returns and 30 SPRING SPRING2016 2016 Your policy — evidence of this promise — is a detailed business contract between the insurance company and you, setting out the rules, rights, and responsibilities of both parties. In exchange for payment of your premiums, the insurance company pledges to cover your losses according to the terms and conditions set out in the policy. For a claim to be covered, the date of loss must fall within the policy period (the specific starting and ending dates specified in the contract). Of course, by writing a large number of policies, the insurer hopes to collect enough premium dollars to cover the cost of all claims, as well as the cost of operating its business. A secondary source of income for insurance companies is investment income. Accumulated earnings are invested, mainly in interest-bearing securities but also in the stock market. As many people know, and probably experienced, the investment market has gone through some serious downturns recently. Interest rates are low and returns on many stocks have been negative. In the past, many companies could lose