MCCABE PROMOTIONAL
MCCABE PROMOTIONAL:
REACHING OUT TO GROW WITHIN
O
ften, the clearest sign of the future of a company is
where they are focusing their efforts. Companies that
focus all of their efforts inward often lose track of what
made them successful in the first place. Companies that
focus their efforts outward, however, are aiming toward
the very things that will help them maintain prosperity in the future.
For McCabe Promotional, the focus is twofold, but ultimately client
and community centric. Outward focus brings inward growth.
McCabe is a promotional marketing company that focuses on
helping other organisations enhance their brands through branded
merchandising. They work across multiple industries throughout
Canada and the United States, having steadily built their client
base in the 31 years they have been in business. Family owned and
operated, the company was founded in 1981 by Jim and Sandi, with
their son Jamie and his business partner Colin having since taken
over the company.
goals. They set objectives and goals based on continued learning.
Participants can do extracurricular activities, language learning,
read books checked out from the company library, do community
outreach, or visit McCabe offices across Ontario and meet other
members of the team.
McCabe has launched an initiative, Marigold Rescue, to help the
community grow along with them. Marigold Rescue is a community
outreach program named after Marigold, a rescue pup owned by
Jamie who has become something of an office mascot. The intention
of Marigold Rescue is to pay it forward to the community in as
many creative ways as team members can, helping anywhere and
everywhere that they can, from passing out food and water to the
homeless to donating Christmas presents to those in need. McCabe
has also launched the Marigold Rescue Grant Program through
which employees can apply for grants through the company, then
donate that money to the charities of their choice.
McCabe operates under a customer-centric approach for its daily
operations; they endeavour to focus on the needs of a customer,
not just the wants. As a result, McCabe does not operate within
the traditional, hierarchal, top-down organizational structure. In
contrast, the structure is circular in nature with the customer
positioned at the centre of all business units. Team members are
provided the flexibility to make informed service decisions based on
their interaction with the customer and other team members.
In terms of internal growth, McCabe prides itself on their team, and
thus, the culture of the company is very important to their success.
They want to have an atmosphere in which employees can grow not
only as part of the company and the team but also as individuals. An
environment where they want to come to work. When employees are
at their best, the company is also at its best and the clients get better
service.
They have also launched a staff education program called McCabe
University. This program is geared towards allowing team members
to participate and grow in a variety of ways, depending on their end
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McCabe’s story is about giving back, having fun, learning more,
and getting outside the box. Like their slogan says, “Get away from
ordinary.”