Risk & Business Magazine McFarlan Rowlands Fall 2016

16 feature WELCOME ZERO TO TWO BILLION SMALL BUSINESS MARKETING STRATEGIES CONTENTS 5 LETTER FROM THE CEO 6 MCFARLAN ROWLANDS Community Feature 9 MAP YOUR FUTURE STRATEGY Lessons From David Karandish 10 LINKEDIN RECRUITER How It Can Help Your Business 12 10 THINGS TO BE PARANOID ABOUT AS AN ENTREPRENEUR Welcome to the third issue of McFarlan Rowlands Risk & Business Magazine. We can trace our roots back to 1896, and we are still traditional in that we value personalized service. We emphasize this approach by serving our clients through fourteen locations in southwestern Ontario. Our staff members are dedicated to providing local, personal, and professional insurance advice in the communities where we live and work. No matter the size of your business, we will provide the same local services at any one of our locations. If you are a small business owner, you’ll know that we will be there every step of the way as you grow your clientele. In our first issue, I mentioned how we recently invested in a mobile app for our personal lines clients, MyMcFarlan. It allows our clients to have access to their insurance information at their fingertips. The app allows our customers to view their policy information, check their payment schedules, request policy changes, and report claims, all on their mobile device. 14 WHAT ARE YOUR MOST IMPORTANT RELATIONSHIPS? The Farmers’ Almanac is saying we are in for an icy, cold, snowy winter, so we will be paying more attention to the weather Who Do Your Rely On? patterns to help make sure you are prepared. 20 TROUBLE GENERATING REFERRALS? Look To Your Inner Circle 22 CURE FOR YOUR HIRING HEADACHES The Topgrading Snapshot 24 TURNING A COMPANY INTO A BRAND 6 Things Customers Cannot Live Without Thank you for taking the time to read McFarlan Rowlands Risk & Business Magazine. I hope you find the articles in this issue informative and interesting to read. Sincerely, 26 THE STORY OF UBER How It Might Affect Your Business 28 MAKING YOUR COMPANY MORE SELLABLE See If Your Company Meets The Criteria Rodney Hancock, CEO MCFR.CA FALL 2016 | 5

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