Risk & Business Magazine Marcotte Magazine Fall 2017 | Page 10

SOCIAL SELLING
BY: ERIK QUALMAN
MOTIVATIONAL SPEAKER
& BESTSELLING AUTHOR
The Art Of Social Selling On LinkedIn
A How-To Guide
D
aniel Pink indicates in his
No.1 Bestseller, To Sell is
Human, we are all in sales.
If we are all in sales the
question then becomes,
how do we best sell in the digital age?
Or, more specifically, how do we best
leverage the art of social selling?
Below are several tips pulled from No.1
bestselling author and digital leadership
speaker Erik Qualman’s latest book:
How to Sell on LinkedIn.
TIP #NO.1: CREATING A 100%
COMPLETE & COMPELLING PROFILE
WHY
According to LinkedIn, members with
completed profiles receive 40 percent
more business opportunities. A LinkedIn
profile is your resume, life story and
10
most importantly, your personal brand.
Wouldn’t you want to tell your best
story? Your complete story? It’s amazing
how many people fail to do this. Don’t be
one of them. Here’s how to ensure your
profile is as complete as it can be.
HOW
1. Earn as many recommendations and
endorsements as possible: This social
capital is invaluable. 90 percent of us
trust what our peers say or recommend.
Endorsements and recommendations are
the best way for others to tell your story
for you.
2. Pump up your network game: The
more connections you have, the
more endorsements you will receive.
According to Forbes, dig up your past,
present and future. Look up those old