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ZERO TO TWO BILLION SMALL BUSINESS MARKETING STRATEGIES
CONTENTS
5 LETTER FROM THE OWNER
6 WHY GROWTH CAN CAUSE CONTRACTORS TO FAIL Uncontrollable Work Loads
7 FIGHTING EMPLOYEE FRAUD AT AUTO DEALERSHIPS Protecting Your Business & Customers
8 CITY OF EDMONTON LAUNCHES FREE DRIVER SAFETY APP A Look At SmartTravel App
9 MAP YOUR FUTURE STRATEGY Lessons From David Karandish
10 LINKEDIN RECRUITER How It Can Help Your Business
12 10 THINGS TO BE PARANOID ABOUT AS AN ENTREPRENEUR
14 WHAT ARE YOUR MOST IMPORTANT RELATIONSHIPS ? Who Do Your Rely On ?
20 TROUBLE GENERATING REFERRALS ? Look To Your Inner Circle
22 CURE FOR YOUR HIRING HEADACHES The Topgrading Snapshot
24 TURNING A COMPANY INTO A BRAND 6 Things Customers Cannot Live Without
26 PREPARING YOUR BUSINESS FOR EXTREME FLOODING 27 CYBER ATTACKS LAUNCHED BY COMPANY INSIDERS
28 EQUIPMENT THEFT ON THE RISE Creating A Record
30 PROFESSIONAL LIABILITY INSURANCE FOR GENERAL CONTRACTORS Why Is It Important ?
31 WHY YOU SHOULD RECONSIDER DROPPING OR LOWERING COVERAGES Take Another Look At Your Current Program
Welcome to the Lloyd Sadd Risk & Business Magazine . It has been an eventful few months since our last issue .
In Alberta , we experienced the single largest natural disaster in Canadian history . The Fort McMurray fire was devastating for so many families and businesses . We are proud of how our industry and Lloyd Sadd responded .
It is our duty to act quickly , provide communications , and be a resource and advocate for our clients who have suffered losses . It has been exhausting work , but also very rewarding to witness our team in action , helping and assisting clients get back to business .
We continue to advocate for our clients as they assess their reduction in revenue and their overall total loss from this catastrophic event .
It is our hope that everyone is back to where they would have been prior to the loss and the city of Fort McMurray moves forward in rebuilding its great community .
I would also like to thank all Albertans and Canadians for their support and compassion .
I hope you enjoy the articles that follow this page . There are many great thoughts on risk mitigation as well as ideas to help you build a better organization .
All the best of success .
WELCOME
Marshall Sadd , President LLOYDSADD . COM
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