Risk & Business Magazine Knight Archer Insurance Spring 2016 | Page 28

Mission, Purpose & Vision Statements
What’s the Difference?

BY: JOHN DiJULIUS, PRESIDENT, THE DiJULIUS GROUP

S

tatement overload! When we start
working with a consulting client
and tell them the first place we start
is creating a customer service vision
statement, they say, “The last thing
we need is another statement, we have
mission statements, purpose statements,
and our employees can’t even keep them
straight.