Risk & Business Magazine Knight Archer Insurance Magazine 2018 | Page 18

BAD HABITS OF SMART LEADERS > 2. PROVING HOW RIGHT WE ARE One night, I had dinner with a top, four- star general from the US Army. We were surrounded by other two- to four-star generals. Each of these men and women had graduate degrees and were chosen to be two- to four-star generals over thousands of competitors. He asked me an interesting question: “Marshall, who is your favorite customer?” I replied: “Sir, my favorite customer is smart, dedicated, driven to achieve, has incredible integrity, gets results – and is a stubborn, opinionated know-it-all who never wants to admit he or she is wrong.” I looked around the room and asked: “Do you think any of the generals in this very room may fit such a description?” He laughed and replied: “We have a target- rich opportunity!” IT IS INCREDIBLY DIFFICULT FOR SUPER-SMART PEOPLE TO HEAR SOMETHING WITH WHICH THEY DISAGREE, WITHOUT PROVING THAT THE OTHER PERSON IS WRONG. After all, if others disagree with us, we as