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ZERO TO TWO BILLION SMALL BUSINESS MARKETING STRATEGIES
CONTENTS
5 LETTER FROM THE OWNER
6 STAYING CONNECTED How To Protect Your Business from Cyber Crime
8 ACHIEVING CYBER RESILIENCE How To Create A Plan
9 MAP YOUR FUTURE STRATEGY Lessons from David Karandish
10 LINKEDIN RECRUITER How It Can Help Your Business
12 10 THINGS TO BE PARANOID ABOUT AS AN ENTREPRENEUR
14 WHAT ARE YOUR MOST IMPORTANT RELATIONSHIPS ? Who Do Your Rely On ?
20 TROUBLE GENERATING REFERRALS ? Look To Your Inner Circle
22 CURE FOR YOUR HIRING HEADACHES The Topgrading Snapshot
24 TURNING A COMPANY INTO A BRAND 6 Things Customers Cannot Live Without
25 CRITICAL ADVICE FOR SMALL BUSINESS OWNERS : You Are Not Alone
26 SURETY 101 Understanding The 3 C ’ s of Surety Underwriting
28 YOU NEED CYBER INSURANCE Are You At Risk ?
30 EMPLOYEE BENEFITS Go Back To Basics For A Healthy ROI
The theme for this issue is “ cyber ”, a new and emerging risk that we are hearing about more and more every day .
Jones DesLauriers Insurance Management , Inc . has been at the forefront of researching issues , creating solutions , and advising clients on how to manage and mitigate cyber risk . All of our account executives have gone through extensive training on understanding cyber exposure and how to prepare their clients to deal with this exposure . It has become evident that this is an exposure that exists in all businesses . Regardless of the size of your business , having a cyber strategy is an important risk management tool .
Working with Lloyds of London , we created our own , tailored , cyber risk product that is available to our clients through our in-house underwriting facility . This , combined with access to all of the major cyber insurance markets in Canada , gives our clients the best possible solutions to deal with their cyber exposure .
I recently read an article written by Allianz executives that really speaks to the importance of managing your cyber risk correctly . Allianz is a global insurance company that specializes in commercial insurance and has a very strong cyber risk practice . According to an Allianz executive , “ The cyber market is growing by double-digit figures year over year , and could reach $ 20 billion or more in the next ten years . Today , fewer than 10 percent of companies are thought to have purchased cyber insurance .”
As you think through your cyber risk management strategy , here are some areas you should be considering according to Allianz :
Business interruption ( BI ). “ Awareness of BI risks and insurance related to cyber and technology is increasing . Within the next five to ten years , BI will be seen as a key risk and a major part of the cyber insurance landscape .”
Supply chain impact . “ Even if a company is confident in its own IT controls , it is still exposed to cyber risk through its business partners , contractors , and supply chains ,” he says . Companies need to be clear about the impact a cyber incident could have on their supply chain , the liability they could face if they cannot deliver their products on time , or the legal issues that will arise if they lose customer data ( such as any jurisdictional laws which might apply ), and the costs of hiring lawyers , IT experts , and public relations firms .
A large loss is on its way . While there have been some very large data breaches , there has yet to be a major cyber event of truly catastrophic proportions . “ There is the potential for a catastrophic cyber-attack or a major cyber-risk aggregation event , but exactly what it will look like is difficult to predict ,” says an Allianz executive .
I encourage you to ensure that your current broker is providing you with the EXPERT ADVICE that you deserve on cyber risk . Our team of professionals will be more than willing to complete a cyber risk audit on your business to help you better understand your cyber exposure and ensure that you are properly protected .
Sincerely ,
Shawn DeSantis President & Chief Executive Officer , Partner
JDIMI . COM
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