Analysis Paralysis
AND OTHER INNOVATION BLOCKERS
Fernish ’ s founders Lucas Dickey
and Michael Barlow have prime backgrounds in product management , engineering , design , sales , and finance . Their collective resumes include time in the trenches at Amazon and J . P . Morgan . When it came to launching their subscription service for home furnishings , though , they often traded expertise for proof of concept . Dickey and Barlow are methodical about ensuring each course of action boosts growth , regardless of what their egos may be telling them . This attitude is working in their favor . In the two years since they founded Fernish , the company has grown to 35 employees and their customer base numbers in the thousands . This is their advice on avoiding rookie mistakes that block growth in innovation .
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