PUBLISHER MANAGING EDITOR
GRAPHIC DESIGN CONTENT COORDINATOR
ADVERTISING ( LOCAL ) CONTRIBUTORS
PHOTOGRAPHY
Tulip Media Group Erika MacLeod Heather Crossman Stacey Cowperthwaite
Alicia Ambrose
Vinnie Hager Gwenyth P . Luu Eric Ries Michael Bungay Stanier Ashley Turner Lee Odden Ari Meisel Deb Garbor Neil Patel Mike Michalowicz Barry E . Fields Eric P . Wokas Ross E . Rutman Wayne Dow Mark Weiss Ryan Hager
Feature article photographed by Peter Dant Images sourced from Tulip Media Group or iStock . com unless otherwise identified .
CONTENTS
6feature
IN THE SPOTLIGHT :
ACTION STAFFING ACTS FAST TO KEEP ESSENTIAL SERVICES EMPLOYED
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2 LETTER FROM THE PRESIDENT
4 EQUIPMENT BREAKDOWN INSURANCE
8 THE NEWARK YMCA STAYS STRONG & CARRIES ON Gwenyth P . Luu
9 ANALYSIS PARALYSIS AND OTHER INNOVATION BLOCKERS Eric Ries
12 COACHING QUESTIONS : ASK WHAT , NOT WHY ? Michael Bungay Stanier
14 5 STEPS TO STOP SUGARCOATING & SPEAK YOUR TRUTH Ashley Turner
16 WHY SHOULD YOU CARE ABOUT INFLUENCER MARKETING ? Lee Odden
18 NEVER DEPEND ON ANYONE EVER AGAIN Ari Meisel
20 FAKE BRAND HOLIDAYS Deb Gabor
22 7 GOOGLE AD HACKS Neil Patel
24 BUILDING YOUR LEGACY Mike Michalowicz
25 SUMMIT IMPORT CORPORATION PIVOTS Gwenyth P . Luu
26 2021 UPDATES NEW JERSEY TEMPORARY DISABILITY INSURANCE Barry E . Fields
27 THE BENEFITS OF TELEMEDICINE IN WORKERS ’ COMPENSATION Eric P . Wokas
28 HANDLING THE LEGAL MARIJUANA ISSUE AT WORK Ross E . Rutman
29 INDRA ENERGY ENDURES IN THE NAME OF SUSTAINABILITY Gwenyth P . Luu
30 A PENNY SAVED IS A … LESSON LEARNED Wayne Dow