Risk & Business Magazine JGS Insurance Winter 2019 - Page 11

GROW YOUR BUSINESS turned out if Lincoln had one, or two, or five Barts (ahem... I mean, Bartholomew's) on this team? Do you have five people who drag the team down by disregarding your company's vision and immutable laws? Those are the five people you must fire to grow your business. Maybe you have one person, or seven, or 20. Whatever the number, it is key that you let them go so you can build and nurture a team that gets it, and will “play” their hearts out for your company. Provide your team with a clear vision of your goal. Break it down to a sound bite that's easy to remember, and remind them of this vision on a nearly constant basis. Include it in all media, mention it in emails, post it on signs in the office, declare it meetings, repeat it one-on-one... over, and over and over again. With the goal clearly defined and ingrained in your team, make sure they know your company's immutable laws, the rules by which you play the game, backwards and forwards. When you're playing a mean game of YogaRugby, or trying to win a war, or build a business, you don't have time to think about what the rules are; you have to know the rules inherently. Do everything you can to ensure your company's vision and immutable laws are second nature to your team, fire anyone who disregards them, and you'll be well on your way to growing a remarkable business. + Mike Michalowicz is the entrepreneur behind three multimillion dollar companies and is the author of Profit First. He is globally recognized as the guy who “challenges outdated business beliefs” and teaches us what to do about it. To learn more about Mike and get access to a treasure trove of entrepreneurial tips, visit: MIKEMICHALOWICZ.COM 11