GROW YOUR BUSINESS
turned out if Lincoln had one, or
two, or five Barts (ahem... I mean,
Bartholomew's) on this team? Do
you have five people who drag the
team down by disregarding your
company's vision and immutable
laws? Those are the five people you
must fire to grow your business.
Maybe you have one person, or
seven, or 20. Whatever the number,
it is key that you let them go so you
can build and nurture a team that
gets it, and will “play” their hearts
out for your company.
Provide your team with a clear
vision of your goal. Break it down to
a sound bite that's easy to remember,
and remind them of this vision on
a nearly constant basis. Include it
in all media, mention it in emails,
post it on signs in the office, declare
it meetings, repeat it one-on-one...
over, and over and over again.
With the goal clearly defined and
ingrained in your team, make
sure they know your company's
immutable laws, the rules by which
you play the game, backwards and
forwards.
When you're playing a mean game
of YogaRugby, or trying to win a
war, or build a business, you don't
have time to think about what the
rules are; you have to know the
rules inherently. Do everything you
can to ensure your company's vision
and immutable laws are second
nature to your team, fire anyone
who disregards them, and you'll
be well on your way to growing a
remarkable business. +
Mike Michalowicz is the entrepreneur behind three multimillion
dollar companies and is the author of Profit First. He is globally
recognized as the guy who “challenges outdated business beliefs”
and teaches us what to do about it. To learn more about Mike and
get access to a treasure trove of entrepreneurial tips, visit:
MIKEMICHALOWICZ.COM
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