Risk & Business Magazine JGS Insurance Summer 2021 - Page 10

BRANDING

USING YOUR OWN BRAND AS YOUR SEO

SECRET WEAPON

KYLIE JENNER CASE STUDY

If you want to thrive in SEO ( Search Engine Optimization ), you need to build a brand . It ’ s been 13 years since Eric Schmidt , the former CEO of Google , said , “ Brands are the solution , not the problem . Brands are how you sort out the cesspool .” And what we see today really reflects that . Companies and websites have invested in building a brand or becoming more and more prominent when it comes to ranking higher up on search results . Even people who didn ’ t have a search presence , like Kylie Jenner , have built websites with massive organic traffic because they are brands .

You ’ ve probably heard of using SEO to build your brand . But what about using your brand to build your SEO ? Look at the Kylie Jenner approach : use your own brand and capitalize on it by creating a business that is valuable to your audience . She was so successful that she sold 50 percent of her company for over $ 600 million . That means her net worth is over a billion dollars , according to Forbes . So , let ’ s dive a little bit deeper into Kylie Jenner .
Before she created her cosmetic line , Kylie Jenner was known for her enormous online presence in the fashion and makeup niche . And of course for Keeping Up With The Kardashians . I ’ m talking about millions of followers . One of the things that made her fame take off was when she got her lips done and started an online craze of people wanting the Kylie pout , or the Kylie look .
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