E . L . F .
Why You Want to E . L . F . Your Business
Easy , Lucrative , & Fun
I started out as a dead-broke carpet cleaner living off credit cards and struggling year after year . I had been reading a number of books to teach myself how to become more successful , but I was still missing something . I needed an ability to communicate the value I delivered to people so they would hire me and pay me for my services .
All the conventional wisdom and knowledge about marketing I had learned in college never seemed to work . I quickly discovered that there were two ways to run any type of business . First , there was the traditional way that made running a business hard , annoying , lame , and frustrating , which I call a HALF business . Occasionally , a business could be hard , annoying , lucrative , and frustrating . But if you have to struggle and you ’ re not enjoying your business , what ’ s the point ? If you follow the advice of everyone else as well as traditional thinking , you almost always wind up with a HALF business .
Then I discovered a contrarian way of running a business that wasn ’ t difficult , time-consuming , or troublesome . In fact , this contrarian way of thinking made running any business E . L . F – Easy , Lucrative , & Fun .
To many people , E . L . F . is a new concept because everyone thinks that running a business must be hard , annoying , lame , and frustrating , and that ’ s just part of what you need to go through to succeed in business . What I ’ m here to tell you is that any business , even yours , can be E . L . F . so you can make more money , have more free time , and do less work . There ’ s a lot more to living than forcing yourself to go through a HALF business or life .
I had to work really hard to build an E . L . F . ( Easy , Lucrative , & Fun ) business . Creating momentum is more difficult than maintaining momentum . Understand that , in the beginning , you will have to go through the momentum-creating stage . If you ’ re willing to put the effort in , you will transform your life and business .
Today , I run the highest-level marketing group in the world called Genius Network . It consists of some of the world ’ s greatest business owners and entrepreneurs . However , I didn ’ t start there .
Even if you ’ re not in a service business or a carpet cleaning business , realize this : I had to figure out how to sell something nobody wanted to buy and turn that into an Easy , Lucrative & Fun business . Some people make excuses or say , “ You had it lucky .” To that I say try running a carpet cleaning business working twelve- , fourteen- , or sixteen-hour days in 120-degree weather in the middle of summer in Arizona while going deeply into debt with credit cards and trying to figure out how to make it all work . If I can figure out how to do this with carpet cleaning and you have something even remotely sexier or more exciting than a carpet cleaning business , then you can do it too .
In fact , think about what financial freedom means to you . Does that mean you would live in the home of your
14 | SPRING 2017