HIRING SALESPEOPLE
How To Hire The Best Salespeople WHEN YOU LOOK TO HIRE THE BEST SALESPEOPLE , DO YOU LOOK FOR ONES THAT CAN SELL THE PROVERBIAL ICE TO AN ESKIMO ? HERE ’ S WHAT TO LOOK FOR INSTEAD .
In the world of sales we hear a lot different compliments that people say when it comes to describing the ability of the best salespeople . For example , people say things like “ This person could sell ice to an Eskimo !” We ’ ve all heard that one before .
Here are a few modern ones that maybe you haven ’ t heard before . We ’ ll have fun with some of them .
This person could sell . . .
• A newspaper to a blind man
• Underwear to a nudist
• A cape to Superman
• A cage to a lion
Do you want me to stop ? We hear all these different lists of things that a particular person could sell to the most unlikely person . When people say these things , all they ’ re trying to say is that the person can sell anything to everybody .
THOSE AREN ’ T THE BEST SALESPEOPLE But guess what ? That ’ s not the type of person I like to recruit to my sales force .
In fact , in the world of business if there ’ s anything I will tell you not to brag about is that you can sell anything to everybody . In fact , if I see on a resume that a person has sold five different products over the past five or 10 years , I won ’ t hire the person .
12 | SPRING 2017