Risk & Business Magazine JGS Insurance Magazine Fall 2017 | Page 10

SOCIAL SELLING BY: ERIK QUALMAN MOTIVATIONAL SPEAKER & BESTSELLING AUTHOR The Art Of Social Selling On LinkedIn A How-To Guide D aniel Pink indicates in his No.1 Bestseller, To Sell is Human, we are all in sales. If we are all in sales the question then becomes, how do we best sell in the digital age? Or, more specifically, how do we best leverage the art of social selling? Below are several tips pulled from No.1 bestselling author and digital leadership speaker Erik Qualman’s latest book: How to Sell on LinkedIn. TIP #NO.1: CREATING A 100% COMPLETE & COMPELLING PROFILE WHY According to LinkedIn, members with completed profiles receive 40 percent more business opportunities. A LinkedIn profile is your resume, life story and 10 most importantly, your personal brand. Wouldn’t you want to tell your best story? Your complete story? It’s amazing how many people fail to do this. Don’t be one of them. Here’s how to ensure your profile is as complete as it can be. HOW 1. Earn as many recommendations and endorsements as possible: This social capital is invaluable. 90 percent of us trust what our peers say or recommend. Endorsements and recommendations are the best way for others to tell your story for you. 2. Pump up your network game: The more connections you have, the more endorsements you will receive. According to Forbes, dig up your past, present and future. Look up those old