Risk & Business Magazine Hardenbergh Magazine Fall 2019 - Page 3

3 LETTER FROM THE PRESIDENT 4 ACCU - STAFFING CLIENT SPOTLIGHT 6 3 KEYS TO ATTRACTING IDEAL CUSTOMERS AND CLIENTS Joe Polish 8 THE NEW ECONOMIC MODEL: PROFIT + PURPOSE 2.0 Amy Jo Martin 10 HOW WE DO PERFORMANCE REVIEWS Ari Meisel 12 THE FUTURE OF FLEET MANAGEMENT IS HERE Robert Redden 13 CONSTUCTION BONDING David Miller 15 FLOOD INSURANCE Marie Manley PUBLISHER MANAGING EDITOR GRAPHIC DESIGN CONTENT COORDINATOR Carle Publishing Inc. Erika MacLeod Allyson Chute Stacey Cowperthwaite CONTRIBUTORS Jon Sharp Elaine M. Damm Amy Jo Martin Joe Polish Ari Meisel David Miller Marie Manley Robert Redden ADVERTISING Jon Sharp PHOTOGRAPHY Welcome Business Owners: We are excited to deliver to you the fifth edition of HIG’s publication, Risk & Business. This magazine was created to serve the business community in the Delaware Valley by delivering a wide range of topics that are focused on running your business every day and the ways that you can protect this investment through risk transfer, risk mitigation, and risk avoidance. We hope you can take something from these articles to help your business further its vision in the coming months. 14 VISION PLANNING Jon Sharp WELCOME All images sourced from Carle Publishing Inc. or iStock.com unless otherwise identified This issue has several useful articles. Locally, we cover a wide variety of risk topics including Flood Insurance, Bonding, Vision Planning, and more. From a national perspective, Joe Polish reviews marketing vs. selling and how you need a USP (Unique Selling Point) in today’s highly competitive marketplace. I hope you enjoy these articles as much as I did, and I encourage you to reach out to us if you have any questions. I would like to thank each of you for your contributions toward growing our local economy and supporting our local communities. It’s business owners like you that help everyone thrive in the region. I hope this magazine helps you achieve greater things and brings you unique ideas that will help you continue to grow! Jon Sharp President Hardenbergh Insurance Group jsharp@hig.net HIG.NET/ABOUT-US Hardenbergh Insurance Group Risk & Business Magazine TM is published by Carle Publishing Inc. All content, copyright © 2019, Carle Publishing Inc. All rights reserved. Risk & Business Magazine TM is a valued and recognized trademark of Carle Publishing Inc. This publication may not be reproduced, all or in part, without written consent from the publisher. Every effort has been made to ensure the accuracy of all content in this publication, however, neither the publisher nor Hardenbergh Insurance Group will be held responsible for omissions or errors. Articles, reports and information contained herein reflect the views of the individuals who wrote or prepared them and do not necessarily represent the position of the publisher or Hardenbergh Insurance Group. The material herein is intended for educational and informational purposes only. Nothing herein is to be considered the rendering of insurance advice for specific cases or circumstances. Communication of any legal information contained herein does not constitute an attorney-client relationship, nor convey legal advice or recommendation of any kind. Do not rely on information contained herein to replace consultation with qualified brokers, attorneys or other professionals in your jurisdiction. Please address all editorial and advertising inquiries to Carle Publishing Inc., Email: erika@ carlepublishing.com. Carle Publishing Inc. is not held responsible for the loss, damage or any other injury to unsolicited material (including but not limited to manuscripts, artwork, photographs and advertisements). Unsolicited material must be included with a self-addressed, overnight-delivery return envelope, postage prepaid. Carle Publishing Inc. and Hardenbergh Insurance Group will not give nor rent your name, mailing address, or other contact information to third parties. Subscriptions are complimentary for qualified individuals. CARLE PUBLISHING MAIN OFFICE 8000 Sagemore Drive Marlton, NJ 08053 GIBBSTOWN ​ 18 East Broad Street 6 Gibbstown, NJ 08027 PHILADELPHIA ​​PO Box 40901 Philadelphia, PA 19107 MOUNT HOLLY 30 Washington Street Mt Holly, NJ 08060 P:877 719 8919 / CarlePublishing.com 3