Risk & Business Magazine Gillons Risk & Business Magazine Summer 2017 | Page 21

ONLINE INFLUENCE
“We need people with purpose, significance,
and a total and absolute dedication to
honor, respect, and the growth of
future generations.”
BY: DALE PARTRIDGE,
BEST-SELLING AUTHOR &
MARKETING EXPERT
2. YOU CAN’T HIDE EMPTINESS.
As I scroll through the feeds of social
media I can’t help but feel a notorious
sense of insincere, disingenuous, and
counterfeit individuals hoping the
strategy of “fake it until you make it” will
somehow lead them toward success.
Credibility demands results.
Building a powerful personal brand
requires offering something that others
desire. And while much of the uneducated
public define happiness with the size of
their bank accounts, you’ll soon learn that
wooing this type of shallow consumer
offers a weak return.
People need substance. People need
direction. At some point, you will be
required to mature your thinking, your
writing, and your leading. At some point,
you’ll need to live your message. To grow
up. To chase what great minds chased. To
become someone who is full. Who is not
alone. Who is joyful. Who is prioritized.
Who is selfless. And who is balanced. This
is not empty… and this is what is worth
following.
3. CONTENT ISN’T KING, USEFULNESS IS.
Influence and a powerful personal brand
are derived from one thing. Content.
Now every soul on this planet has been
given the gift of a mouth and the ability
to wield a pen, but this offers no merit to
one’s ability to produce words, ideas, and
experiences that move people.
Because content isn’t king, usefulness is.
A great influencer understands that he
or she must produce substance of value
and of meaning. Words that grow people.
Lessons that are of such worth it is a shock
to receive them at no cost.
For me, I have produced an internal
promise that every word which leaves my
body will educate, elevate, or enhance
those who receive it. And even further,
I have vowed to the dedication of
consistency in my voice.
Because true leaders are reliable. They are
without irregular pause.
They know that the building of influence
is not about the frequency of the wisdom
they share, but the consistency of it that
builds compounding authority in their
area of expertise.
4. PEOPLE DON’T REFER UGLY.
There is a reason my website isn’t littered
with ads. There is a cause for your ease
of reading these words. As an influencer,
it is my duty to produce an experience
so appealing to you (both in content and
design), that you can’t help but to suggest
it to others.
THE FASTEST WAY
TO GROWTH
IS THROUGH
THE ORGANIC
REFERRAL OF
SOMETHING SO
GREAT, IT CANNOT
BE HIDDEN.
In my experience, design is more
important than you think. It plays a vital
role in not only the credibility, but in the
consumption of your content. I have seen
far too many leaders with sheer brilliance
fall by the wayside simply because of their
ignorance to aesthetics.
If your desire is to build a platform of
influence on a passionate topic, you will
be hard-pressed to ignore the role of
visual elements. From photography and
logos to color choices and font spacing,
every element works in concert to produce
an echo chamber of emotion. All pulling
you in. All driving the heart’s of hearers
closer to their destination. A place of
beautiful growth and achievement. A
place where you become their leader.
START BUILDING YOUR BRAND NOW
From my vantage point, there is no
difference between the art of building a
persona brand and to starting a business.
Persona-marketing is entrepreneurship.
It is the art of building a business around
one idea led by one person. So if you’re
ready to build a business. To build a brand
that provides not only an income, but a
deep sense of purpose for your life, visit
startupcamp.com. +
Dale Partridge is a national best-selling
business author and online authority in
the fields of entrepreneurship, marketing,
and leadership. With over one million
followers on social media, Dale's mission
is to influence this generation to not only
build better businesses, but better families,
relationships, and dreams.
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