Risk & Business Magazine Gillons Insurance Spring 2016 | Page 15

closer inspection, reveal no actual commitment. They contain
indecisive, play-it-safe words or phrases that allow prospects
(and customers alike) to avoid making commitments.
Examples of “play-it-safe” language from prospects could
include:
• I’m inclined to place the order this week.
• I believe that there’s a good chance that we will award
the project to your firm.
• Things look pretty good.
It’s likely you’ve heard your share of statements like this from
prospects