6
feature
TRENT KUJANSUU
THE FORESTRY INDUSTRY AND HOW
TO ALLEVIATE YOUR RISKS
CONTENTS
5 LETTER FROM THE PRESIDENT
9 HOW SUCCESSFUL PEOPLE THINK
Gary Vaynerchuk
12 HAPPY TO BE HEALTHY
Gretchen Rubin
14 HOW TO GET MORE REFERRALS
Tony Rubleski
16 STOP SERVING THE FEEDBACK SANDWICH
Adam Grant
20 GREAT IDEAS NEED GREAT IMPLEMENTATION
Jordan Belfort
22 SLOW MARKETING MOMENT
Ann Handley
24 5 WAYS TO BUILD UP YOUR BUSINESS
Verne Harnish
30 GILLONS COMMUNITY
WELCOME
After a busy summer, we’re looking forward to an exciting winter ahead.
I’m sure many of you in our region are enjoying the outdoor activities the
North has to offer during this time of year.
This edition of Gillons Insurance Risk & Business Magazine features a focus
on the forestry sector in our area and our Gillons program. The region’s
forest products are valued at more than $3 billion a year, and the industry
provides more than 15,000 jobs. Our Gillons Forestry Program has
been stable for over 20 years, insuring small to large contractors in the
harvesting, road building, and hauling sectors. We intend to build on the
success of this program and support this longstanding industry.
Another evolving area we’re seeing in the insurance industry is cyber
exposures and coverages. As more data is managed online, new risks are
emerging that affect businesses, organizations, and individuals. Seventy
percent of Canadian businesses have been victims of cyber-attacks,
and the average cost is $15,000 per incident. Our specialists have been
continually training on the new coverages in this area and the steps to
take towards implementing a Cyber Security Program. Gillons is also
offering Cyber “Lunch & Learn” events in 2019 to inform businesses and
organizations in our area of these new risks. Dates and locations will be
announced early in the New Year.
In 2018, we completed our Strategic Marketing Plan, solidifying our
brand’s direction. Managing the risks of our Northern region and
providing personalized service to our clients continue to be at the
forefront of our core values. Community involvement and supporting
community initiatives in our region are also an important part of our
brand and who we are. We always make it a priority to volunteer or provide
sponsorships where we can. We’ve had a great summer of volunteering at
community events, participating with and sponsoring local sports teams,
and hosting some of our own customer appreciation events. We have a lot
of volunteering activities planned throughout the winter months and are
looking forward to seeing our fellow community members out at these
events.
As always, I’d like to thank our existing customer base. Without you, it
wouldn’t be possible to support and give back to the great initiatives we
are committed to in the North. As the insurance industry evolves, we
continually keep up to date with new products, coverages, and market
changes to best advise our customers. Do not hesitate to bring forward
questions or concerns to one of our specialists.
Have a great winter season, drive safe, and take part in all the activities
our area has to offer.
Myron Romaniuk, President & CEO
Gillons Insurance Brokers Ltd.
WWW.GILLONS.CA
5