ZERO TO TWO BILLION SMALL BUSINESS MARKETING STRATEGIES
CONTENTS
5 LETTER FROM THE OWNER 7 THE VOICES OF GILLONS
9 MAP YOUR FUTURE STRATEGY Lessons From David Karandish
10 LINKEDIN RECRUITER How It Can Help Your Business
16 feature
12 10 THINGS TO BE PARANOID ABOUT AS AN ENTREPRENEUR
14 WHAT ARE YOUR MOST IMPORTANT RELATIONSHIPS ? Who Do Your Rely On ?
20 TROUBLE GENERATING REFERRALS ? Look To Your Inner Circle
22 CURE FOR YOUR HIRING HEADACHES The Topgrading Snapshot
24 TURNING A COMPANY INTO A BRAND 6 Things Customers Cannot Live Without
28 BUSINESS BUYER TIPS Ask The Experts
29 PERSONAL BUYER TIPS Ask The Experts
30 COMMUNITY FEATURE We Live Where You Live
Welcome to our fall 2016 edition of Gillons Insurance Risk & Business Magazine .
What an exciting year 2016 has been for Gillons ! Throughout our eleven offices across the north , Gillons has had a very good year . A good year in the world of an insurance broker includes great retention with our existing customer base , the addition of new customers , positive customer experiences for our clients , and a dedicated team of employees .
However , the summer wasn ’ t without its challenges . Certain areas across the north were hit with extreme hail , and others experienced major flooding . This is obviously a stressful time and nothing is more important to Gillons than to help people during these moments . I am proud to say , through it all , the majority of our customers who experienced a claim this year are very satisfied with our claims service . Ninety-five percent of our customers who experienced claims through Gillons reported our service as “ very good ” to “ great .”
We monitor and survey our customers right from the initial claim call , through the assessment of damage and the necessary reparations to the closing of the claim . I believe this level of service is remarkable , and although we conducted the survey , we don ’ t provide this level of service alone . I commend not only our claims team but also the external adjusters , the contractors , and the insurance companies we represent . Given our geography and limited resources to respond to claims , this speaks volumes to the professionalism demonstrated by all parties involved .
At the end of the day , many people focus on price when they consider insurance . I encourage all readers to review their policies and ask a lot of questions when they are buying insurance . With the frequency and scale of claims today , you don ’ t want to be disappointed when a claim occurs .
Enjoy the magazine and , again , please take the time to see how involved Gillons is in your respective communities .
Sincerely ,
WELCOME
Myron Romaniuk , President & CEO Gillons Insurance Brokers Ltd .
GILLONS . ON . CA
FALL 2016 | 5