Risk & Business Magazine Gifford Associates Spring 2016 | Page 5

16 Exponential Organizations How Technology WILL Change Your Business CONTENTS Letter from the Owner 5 What’s Going on at Gifford Associates 6 Keeping Tabs on Cyber Exposures 7 Daily “Adrenaline” Meeting 9 Keep Up With What’s Happening Are You At Risk? Sticking to Your Agenda Why Are You Here? 12 What’s the Prospect Really Saying? 14 3 Digital Marketing Tips 20 Big Mistakes Interviewers Make 22 The Simple Story That is Missing From Your Marketing Look Past the “Buying Signals” and Ask More Questions Be Successful in 2016 Learn How to Avoid Them welcome to R&B W ith the advancement of technology and the increased speed of interaction, the need to remain meaningfully connected with family, friends and clients is paramount. I like to think this magazine helps us to maintain that connection. Upon reading our first edition, a friend of mine in the technology industry commented “it was nice but magazines are old school”. I pointed out we haven’t completely forsaken the digital movement in that we do have digital copies of the magazine on our web site and other social media feeds. Regardless, his comment did get me to question whether this magazine is the right way to connect with our community. Gifford’s has an extensive social media reach through Facebook, Twitter, web site, newsletters, etc. and I would encourage you to participate in those channels. However, personally I find something comforting in a magazine that I can read at my leisure. His comment does illustrate one important fact, in today’s world, to ensure we connect with our target audience we need to identify the most effective method of communication. Is this magazine the way to do it? It certainly is a “quieter” version of the communication channels available today and if my friend is correct – perhaps an archaic one. But more importantly, is it what our client’s want? Please read our magazine, enjoy the information and quiet, and then let me know what you think. One last thought, “old school” doesn’t mean we aren’t very good at what we do,