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ZERO TO TWO BILLION SMALL BUSINESS MARKETING STRATEGIES
CONTENTS
5 LETTER FROM THE OWNER
6 GIFFORD COMPANY FEATURE What ’ s Happening
7 CHANGING TIMES Leaving Your Comfort Zone
9 MAP YOUR FUTURE STRATEGY Lessons From David Karandish
10 LINKEDIN RECRUITER How It Can Help Your Business
12 10 THINGS TO BE PARANOID ABOUT AS AN ENTREPRENEUR
14 WHAT ARE YOUR MOST IMPORTANT RELATIONSHIPS ? Who Do Your Rely On ?
20 TROUBLE GENERATING REFERRALS ? Look To Your Inner Circle
22 CURE FOR YOUR HIRING HEADACHES The Topgrading Snapshot
24 TURNING A COMPANY INTO A BRAND 6 Things Customers Cannot Live Without
26 WHAT CLIENTS EXPECT DURING THE CLAIMS PROCESS Communication Is Key
28 THE BENEFITS OF GREEN CONSTRUCTION Utilizing Environmentally Friendly Techniques
29 THE TRUE VALUE OF INSURANCE Risk & Exposures
30 WHEN ACCIDENTS ARE NOT ACCIDENTS Driving Distracted
Well , by popular demand , we are back with another edition of Gifford Associates Risk & Business Magazine . While the fall tends to be our busiest time at Gifford , we ’ ve decided to make it even busier !
We have recently expanded into the town of Pembroke , and this fall , we merged with another brokerage in the east end of Ottawa . The axiom “ bigger is better ” certainly applies in the insurance industry , and with these moves , we are certainly one of the largest brokerages in the Ottawa valley . The bigger we are , the more options we can offer you , our client . By expanding our “ footprint ,” we can provide better service and pricing while continuing to maintain our independence . That independence is critical so we can continue to represent you ( without conflict ) with respect to all your insurance needs . Many of our competitors cannot make this same claim .
Another advantage of size is that we gain the resources necessary to expand into ventures such as online purchasing and sales , administration ( i . e ., online pink slips , certificates , etc .), and billing , all of which makes it more convenient for you to do business with us . It is our hope that our business model of being locally owned , providing personalized service and competitive pricing , combined with the zealous representation of our clients ’ needs continues to appeal to not only our current clients but also attracts new clientele as well . You have choices when purchasing insurance . Let us earn your business and be that choice .
Sincerely ,
WELCOME
Jim Mahood GIFFORDASSOCIATES . CA
FALL 2016 | 5