Risk & Business Magazine Gifford Associates Fall 2015 | Page 15

The Fundamentals
2 Second Lean:
How to Grow People and
Build a Fun Lean Culture
BY: PAUL A. AKERS

2 Second Lean will flip your
world right-side up. It’s a
practical way to improve
your life every day by
making a simple 2 second
improvement. Join author,
business expert, radio show
host, and international
speaker, Paul A. Akers, as he
takes you on a LEAN journey
that will transform every
aspect your life... from your
home to the office.

their clients to focus on booking the rooms and appointments
without having to worry about running out and buying flowers.
For companies looking to make the switch to a subscriptionbased model, the best strategic approach is to simply
grab a marker and whiteboard and start jotting down
what the ideal customer experience would look like.
“If you could reach inside the head of you ȁ