Risk & Business Magazine General Insurance Services Magazine | Page 12
AUDIENCE-FIRST STRATEGY
Build An Audience,
Not A Product
"I BELIEVE THE ABSOLUTE BEST
WAY TO START A BUSINESS
TODAY IS NOT BY LAUNCHING
A PRODUCT, BUT BY CREATING
A SYSTEM TO ATTRACT
AND BUILD AN AUDIENCE."
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Risk & Business Magazine General Insurance Services Magazine | Page 11
Risk & Business Magazine General Insurance Services Magazine | Page 13
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