Risk & Business Magazine General Insurance Services Magazine

16 feature MEL ROBBINS 5 SECONDS TO CHANGE YOUR LIFE CONTENTS 5 LETTER FROM THE PRESIDENT & CEO 6 SEVEN OPTIONS TO CONSIDER TO COMBAT RISING HEALTH INSURANCE COSTS 8 IS YOUR BUSINESS READY FOR RISK RESOURCE 10 BUSINESS RISK & WEEKLY WISDOMS 12 BUILD AN AUDIENCE, NOT A PRODUCT 14 7 STEPS TO BEING LUCKY & GOOD 16 FIVE SECONDS TO CHANGE YOUR LIFE: How I Discovered The Five Second Rule 20 BUILDING A RELATIONSHIP WITH A CEO? Woo The Inner Circle First 22 CRAWL, WALK, RUN YOUR WAY TO GENERATING MORE BUSINESS FOR YOUR FIRM 24 HOW TO HIRE THE PERFECT CUSTOMER XPERIENCE EXECUTIVE 25 WHY YOU NEED AN UMBRELLA POLICY 26 SAVE MONEY BY BEING PROACTIVE IN MANAGING YOUR WORKERS COMPENSATION COSTS Welcome! LETTER FROM THE PRESIDENT T hank you for exploring the fall issue of our Risk & Business Magazine. We hope that 2018 has been a productive year for you and your organization. Whatever your growth goals were heading into the year, we hope you’re on track to hit those and make 2018 a resounding success. On a regional basis, there are many exciting growth initiatives taking place in Northwest Indiana. We are fortunate to be a part of helping many individual firms contribute to that growth. In simple terms, our focus is on employing best practices to help clients manage risk and offer world-class employee benefits. Some of those concepts and strategies come from other firms in the region. In many cases, those strategies come from different parts of the United States. Ultimately, our goal is to bring ideas to organizations in Northwest Indiana that help them grow. This publication is a commitment to that goal. Some of the articles we have included are from our local team, and other articles are from national contributors. Our hope is that you can find a couple of good, practical ideas that you and your team can implement to help you continue the solid growth we’re seeing around the region. As you work on your business planning process for 2019, please keep us in mind. We would love to connect and share some detailed stories about how our strategies helped other firms accelerate their growth in 2018 and how we can help you do the same in the year to come. + 28 LITTLE THINGS MAKE BIG THINGS HAPPEN 30 THE BIGGEST THREAT TO YOUR CYBER SECURITY IS YOUR EMPLOYEES Craig Menne, President & CEO GENINS.COM 5

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