Risk & Business Magazine General Insurance Services Magazine | Page 23

GENERATING BUSINESS “USING TARGETED AND TIMELY DIRECT MAIL CAMPAIGNS WITH OPTIMIZED FORMATTING AND CUSTOM BRANDING WILL SET YOU APART FROM THE COMPETITION AND DRIVE VISITORS TO YOUR FIRM.” BY: DAVE KERPEN, AUTHOR & CEO, LIKEABLE LOCAL Dave Kerpen is the CEO of Likeable Local. He is also the co-founder and chairman of Likeable Media and the New York Times best-selling author of Likeable Social Media and Likeable Business. Want to learn about how to grow your business using social media in two minutes? Visit DaveKerpen.com 23