Risk & Business Magazine General Insurance Services Magazine | Page 19

THE FIVE SECOND RULE
> improve my life, then I would use this new rule to push
myself forward.
This is the basis of The Five Second Rule.
The Rule states: The moment you have an instinct to act
on a goal, you must push yourself to move within five
seconds or your brain will kill it.
I used it to get to the gym, to drink less, to look for a job,
and to become a better wife and parent.
As I used it more in my life, I felt courage, confidence,
pride, and a sense of control. By using The Rule in one area
of my life, I had the confidence to use it in other areas, too.
I showed the rule to my husband, Chris, and he used it to
stop drinking, start meditating, and exercise every day.
As we talked to friends, The Rule would come up. People
who were inspired to creating change in their lives started
using it too.
The Rule doesn’t make things easy. It makes them happen.
That’s why it’s a tool. It’s not advice. It’s not something you
think about. It’s something you do. It requires action. It’s a
method of HOW to make change happen.
The Rule is how we climbed out of debt and rebuilt
ourselves professionally, one five second push at a time.
I’ve used The Rule to launch me to new places that I could
have never imagined. In just the last eight years, I’ve
created massive change in my life by implementing The
Rule and I believe that every single person can also reap
the benefits of this tool.
I’ve learned that motivation doesn’t exist. It’s a myth.
Instead, you always have to push yourself.
When we hesitate, we hold ourselves back. Our brains
think that something is wrong and trigger fear. We need
to move past that hesitation and fear. The Rule pushes us
beyond hesitation – straight to action.
I used The Rule to push me out of bed, out of a funk, to
help me get my groove back, and to build my dream career.
Every single day we face moments that are uncertain,
scary, and difficult. These moments require courage. And
you know what? Courage is a SKILL. It’s something we
build, one 5 second action at a time.
When you discover your courage, you will realize that you
are capable of accomplishing and experiencing anything
that you dream about. +
XO, MEL
ABOUT MEL ROBBINS
Mel Robbins is one of the most sought after motivational
speakers trusted by global brands to design and deliver
business expanding,  life-changing,  interactive  keynotes
that  inspire change, challenge thinking, and accelerate
personal and professional  growth.  Her  TEDx Talk on
“How To Stop Screwing Yourself Over”  has over 13
million views across 37 countries, and her book on the
brain and productivity,  “Stop Saying You’re Fine”, is
a  business bestseller that has been translated into four
languages. She started her career as a criminal defense
attorney and went on to  launch  and sell a retail and
Internet  technology company.  Mel has led multi-year
coaching programs at: Johnson & Johnson, AG Edwards,
Bear Stearns  and  Partners Healthcare.  The media has
tapped Mel to host award-winning shows for FOX, A&E,
Cox Media Group and now CNN.
Mel is currently one of  CNN’s most popular on-air
commentators and opinion writers; her articles drive tens
of millions of page views for CNN.com.
Mel is a Dartmouth College
and Boston College Law
School graduate. She and
her husband of 18 years
have three kids. She lives
in the Boston area, but
remains a Midwesterner at
heart.
MELROBBINS.COM
19