Risk & Business Magazine General Insurance Services Magazine | Page 19

THE FIVE SECOND RULE > improve my life, then I would use this new rule to push myself forward. This is the basis of The Five Second Rule. The Rule states: The moment you have an instinct to act on a goal, you must push yourself to move within five seconds or your brain will kill it. I used it to get to the gym, to drink less, to look for a job, and to become a better wife and parent. As I used it more in my life, I felt courage, confidence, pride, and a sense of control. By using The Rule in one area of my life, I had the confidence to use it in other areas, too. I showed the rule to my husband, Chris, and he used it to stop drinking, start meditating, and exercise every day. As we talked to friends, The Rule would come up. People who were inspired to creating change in their lives started using it too. The Rule doesn’t make things easy. It makes them happen. That’s why it’s a tool. It’s not advice. It’s not something you think about. It’s something you do. It requires action. It’s a method of HOW to make change happen. The Rule is how we climbed out of debt and rebuilt ourselves professionally, one five second push at a time. I’ve used The Rule to launch me to new places that I could have never imagined. In just the last eight years, I’ve created massive change in my life by implementing The Rule and I believe that every single person can also reap the benefits of this tool. I’ve learned that motivation doesn’t exist. It’s a myth. Instead, you always have to push yourself. When we hesitate, we hold ourselves back. Our brains think that something is wrong and trigger fear. We need to move past that hesitation and fear. The Rule pushes us beyond hesitation – straight to action. I used The Rule to push me out of bed, out of a funk, to help me get my groove back, and to build my dream career. Every single day we face moments that are uncertain, scary, and difficult. These moments require courage. And you know what? Courage is a SKILL. It’s something we build, one 5 second action at a time. When you discover your courage, you will realize that you are capable of accomplishing and experiencing anything that you dream about. + XO, MEL ABOUT MEL ROBBINS Mel Robbins is one of the most sought after motivational speakers trusted by global brands to design and deliver business expanding,  life-changing,  interactive  keynotes that  inspire change, challenge thinking, and accelerate personal and professional  growth.  Her  TEDx Talk on “How To Stop Screwing Yourself Over”  has over 13 million views across 37 countries, and her book on the brain and productivity,  “Stop Saying You’re Fine”, is a  business bestseller that has been translated into four languages. She started her career as a criminal defense attorney and went on to  launch  and sell a retail and Internet  technology company.  Mel has led multi-year coaching programs at: Johnson & Johnson, AG Edwards, Bear Stearns  and  Partners Healthcare.  The media has tapped Mel to host award-winning shows for FOX, A&E, Cox Media Group and now CNN. Mel is currently one of  CNN’s most popular on-air commentators and opinion writers; her articles drive tens of millions of page views for CNN.com. Mel is a Dartmouth College and Boston College Law School graduate. She and her husband of 18 years have three kids. She lives in the Boston area, but remains a Midwesterner at heart. MELROBBINS.COM 19