COMMUNICATION
As business owners , finding the room to really look at your company can be a challenge . Oftentimes , we spend so much time working in our business that we don ’ t have the time to sit down and analyze things .
We know there are inefficiencies . We know there are problems .
But finding the bandwidth to actually identify where those problems are rooted , why they ’ re there , and how we can fix them is a different story .
That ’ s one of the perks of starting Leverage — our business is your business , which means I have the time to really look at what ’ s happening .
In the roughly seven months we ’ ve been running LDVA , I ’ ve noticed a particular pattern amongst our clients . A pattern that stretches across industries , geographies , and depth of expertise .
This pattern emerges in the type of issues our clients most frequently ask us to resolve for them .
APPROXIMATELY FOUR OUT OF EVERY FIVE ISSUES — BE THEY TECH , TEAM , TOOL , OR PROCESS- RELATED — ARE DIRECTLY TIED TO THE QUALITY OF INTERNAL COMMUNICATION .
And , based upon what I can see , the excessive and maddeningly inefficient use of email is at the very heart of problem .
Email needs to be reserved — almost exclusively — for external communication . If it ’ s a conversation that should be happening behind closed company doors , only use email as a failsafe , last resort .
Instead , try using the two tools I recommend above all others :
SLACK AND TRELLO
Slack and Trello are absolute gamechangers !
Slack is the perfect tool for collaboration . It allows for direct , one-on-one conversations as well as on-going group discussions with multiple participants . Slack can also be paired with numerous apps and bots that take its versatility to astonishing heights .
Trello is a project management tool par-excellence . It ’ s simple , clean , and outrageously intuitive . When communication — be it a comment , question , or marching order — is tied to a specific project , it should be directly added to the project ’ s profile in Trello . At Leverage , doing this enables us to stay unbelievably organized — everyone knows the exact state of a project and any given time .
Slack and Trello have 10x ’ d our ability to conduct business at Leverage , and those results have been mirrored in every client we ’ ve migrated to these two tools .
Now , having said all that , there is a critical caveat to pay attention to :
If Slack and Trello aren ’ t properly set up , your communication WILL NOT IMPROVE .
Remember — as phenomenal as Slack and Trello are , they ( like email ) are tools , and tools can either be helpful or harmful .
When you ’ re employing new communications and project management technologies , it is absolutely imperative to look before you leap — think about the best way to use your tools before using them .
Don ’ t create a Slack channel that only has one member
Don ’ t build a Trello board with only one card .
Be strategic in laying the groundwork and you ’ ll be strategic in the eventual execution . +
IDEA TO EXECUTION :
How to Optimize , Automate , and Outsource Everything in Your
Business Ari Meisel and Nick Sonnenberg recently launched a profitable Virtual Assistant ( VA ) business in just one day – challenging the startup mentality that every new venture requires months of planning and a large investment of capital . Their VA business was born from scribbled notes on a cocktail napkin during dinner and was an upand-running less than 24 hours later . By following their 3 step process : Optimize , Automate , Outsource , they leveraged free , readily available digital tools and apps with no outlay of cash whatsoever .
BY : ARI MEISEL , SPEAKER , BESTSELLING AUTHOR & ENTREPRENEUR
Ari ’ s story starts in 2006 , when some unexpected news derailed his booming real estate career : Crohn ’ s Disease : He lost weight , energy , and the ability to work with regularity — in fact , there were times he could only work for sixty minutes a day .
Through excruciating amounts of trial and error , Ari not only regained control of his life but beat this seemingly unbeatable disease — and is now symptom-free .
15
COMMUNICATION
A
s business owners, finding
the room to really look
at your company can be
a challenge. Oftentimes,
we spend so much time
working in our business that we don’t
have the time to sit down and analyze
things.
We know there are inefficiencies.
We know there are problems.
But finding the bandwidth to actually
identify where those problems are
rooted, why they’re there, and how we
can fix them is a different story.
That’s one of the perks of starting
Leverage — our business is your
business, which means I have the time
to really look at what’s happening.
In the roughly seven months we’ve been
running LDVA, I’ve noticed a particular
pattern amongst our clients. A pattern
that stretches across industries,
geographies, and depth of expertise.
This pattern emerges in the type of
issues our clients most frequently ask
us to resolve for them.
APPROXIMATELY
FOUR OUT OF
EVERY FIVE
ISSUES — BE THEY
TECH, TEAM, TOOL,
OR PROCESS-
RELATED — ARE
DIRECTLY TIED
TO THE QUALITY
OF INTERNAL
COMMUNICATION.
And, based upon what I can see, the
excessive and maddeningly inefficient
use of email is at the very heart of
problem.
Email needs to be reserved — a lmost
exclusively — for external
communication. If it’s a conversation
that should be happening behind closed
company doors, only use email as a fail-
safe, last resort.
Instead, try using the two tools I
recommend above all others:
SLACK AND TRELLO
Slack and Trello are absolute game-
changers!
Slack is the perfect tool for collaboration.
It allows for direct, one-on-one
conversations as well as on-going group
discussions with multiple participants.
Slack can also be paired with numerous
apps and bots that take its versatility to
astonishing heights.
Trello is a project management tool
par-excellence. It’s simple, clean,
and outrageously intuitive. When
communication — be it a comment,
question, or marching order — is tied to
a specific project, it should be directly
added to the project’s profile in Trello. At
Leverage, doing this enables us to stay
unbelievably organized — everyone knows
the exact state of a project and any given
time.
Slack and Trello have 10x’d our ability to
conduct business at Leverage, and those
results have been mirrored in every client
we’ve migrated to these two tools.
IDEA TO EXECUTION:
How to Optimize, Automate, and
Outsource Everything in Your
Business
Ari Meisel and Nick Sonnenberg
recently launched a profitable Virtual
Assistant (VA) business in just one day
– challenging the startup mentality
that every new venture requires months
of planning and a large investment of
capital. Their VA business was born
from scribbled notes on a cocktail
napkin during dinner and was an up-
and-running less than 24 hours later. By
following their 3 step process: Optimize,
Automate, Outsource, they leveraged
free, readily available digital tools and
apps with no outlay of cash whatsoever.
Now, having said all that, there is a
critical caveat to pay attention to:
If Slack and Trello aren’t properly set
up, your communication WILL NOT
IMPROVE.
Remember — as phenomenal as Slack and
Trello are, they (like email) are tools, and
tools can either be helpful or harmful.
When you’re employing new
communications and project
management technologies, it is absolutely
imperative to look before you leap — think
about the best way to use your tools
before using them.
Don’t create a Slack channel that only has
one member
Don’t build a Trello board with only one
card.
Be strategic in laying the groundwork
and you’ll be strategic in the eventual
execution. +
BY: ARI MEISEL,
SPEAKER, BESTSELLING
AUTHOR & ENTREPRENEUR
Ari’s story starts in 2006, when some
unexpected news derailed his booming
real estate career: Crohn’s Disease: He
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