Risk & Business Magazine General Insurance Services - Fall 2020 - Page 21
Take-Away: If your heart is pounding
while you are writing an email, then
STOP. Take a break to revisit the email
in 24 hours.
EMAIL TIP #6: ADD THE ADDRESS
[Typing typing] huh, no, no, come back.
I wasn’t ready. No, don’t send, Unsend.
Have you ever sent an email too soon?
Oh yes, here’s a big rookie mistake. You
open an email and start from the top. To:
Subject: Message. Wrong! Always add the
address last. You never know when that
pesky send button gets a life of its own.
Take-Away: Subject first. Address last.
EMAIL TIP #7: END ON A CALL TO
As a reader at the end of an email you
have two choices. Reply or ignore. As a
sender you always want them to reply.
The best way to increase your response
rates is to always end your email on a call
to action. If you really want to get fancy
you can bold it… What’s the one thing
you need them to do, answer, ask. End
on this to make it easy for them to reply.
Take-Away: End with action. +
Vanessa Van Edwards is lead investigator at the Science of People—a human behavior research lab. She is
the national bestselling author of Captivate: The Science of Succeeding With People, which was chosen as
one of Apple’s Most Anticipated Books of 2017. She writes a monthly column on the science of success for
Entrepreneur Magazine and the Huffington Post. Her original research has been featured in Fast Company,
Cosmopolitan, TIME, Forbes, INC and USA Today. As a human behavior hacker she runs original research
experiments on topics such as the science of leadership, human lie detection, body language hacks, the
psychology of attraction and successful people skills at ScienceofPeople.com. Vanessa has been asked to
discuss her innovative work on CNN, CBS Morning news and NPR. She has also consulted for a number
of Fortune 500 companies including Dove, Symantec and American Express.