Risk & Business Magazine General Insurance Services - Fall 2020 - Page 21

EMAIL TIPS Take-Away: If your heart is pounding while you are writing an email, then STOP. Take a break to revisit the email in 24 hours. EMAIL TIP #6: ADD THE ADDRESS LAST [Typing typing] huh, no, no, come back. I wasn’t ready. No, don’t send, Unsend. Come back! Have you ever sent an email too soon? Oh yes, here’s a big rookie mistake. You open an email and start from the top. To: Subject: Message. Wrong! Always add the address last. You never know when that pesky send button gets a life of its own. Take-Away: Subject first. Address last. EMAIL TIP #7: END ON A CALL TO ACTION As a reader at the end of an email you have two choices. Reply or ignore. As a sender you always want them to reply. The best way to increase your response rates is to always end your email on a call to action. If you really want to get fancy you can bold it… What’s the one thing you need them to do, answer, ask. End on this to make it easy for them to reply. Take-Away: End with action. + Vanessa Van Edwards is lead investigator at the Science of People—a human behavior research lab. She is the national bestselling author of Captivate: The Science of Succeeding With People, which was chosen as one of Apple’s Most Anticipated Books of 2017. She writes a monthly column on the science of success for Entrepreneur Magazine and the Huffington Post. Her original research has been featured in Fast Company, Cosmopolitan, TIME, Forbes, INC and USA Today. As a human behavior hacker she runs original research experiments on topics such as the science of leadership, human lie detection, body language hacks, the psychology of attraction and successful people skills at ScienceofPeople.com. Vanessa has been asked to discuss her innovative work on CNN, CBS Morning news and NPR. She has also consulted for a number of Fortune 500 companies including Dove, Symantec and American Express. ScienceOfPeople.com 21