Risk & Business Magazine General Insurance Services Fall 2019 | Page 5

16 Welcome! feature JOE POLISH ATTRACTING YOUR IDEAL CUSTOMERS AND CLIENTS CONTENTS 5 LETTER FROM THE PRESIDENT & CEO 6 NEW EMPLOYEE BENEFIT OPTION COMING IN 2020 Eric Gibson 8 THE BENEFIT OF CONFIDENCE Daniel Todd 9 THE NEW ECONOMIC MODEL: PROFIT + PURPOSE 2.0 Amy Jo Martin 12 A PODCAST TO HELP YOU READ MORE BOOKS Neil Pasricha 14 HOW WE DO PERFORMANCE REVIEWS Ari Meisel 20 PERSONAL + PROFESSIONAL SOCIAL MEDIA PRESENCE Ann Handley 22 BRAND ENDEARMENT Scott Scratten 24 PERSONALITY TESTS Brad Smart 25 WHAT TO DO AFTER A HIT-AND-RUN Stephanie Domazet 26 WOULD YOUR BUSINESS SURVIVE A CATASTROPHIC LOSS? Alison Williams LETTER FROM THE PRESIDENT I t is my pleasure to welcome you to the fall 2019 edition of our Risk & Business Magazine. General Insurance Services is pleased to provide this magazine to you as a valuable resource for your company. As I write this letter to you, I can’t help but think about the year we have had at GIS. One theme resonates, and that is growth. We continue to move our business forward and have added many valuable members to our team that will help us carry out our mission of securing the future of the communities we serve. When we set out to create this magazine, our goal was to provide another outlet to help inform and educate, not only our clients, but all of the businesses in Northwest Indiana. We continually look for ways to help organizations grow and thrive. As you flip through these pages, you’ll find many great articles related to business insurance, cyber risk, employee benefits, risk management, and other topics. Our feature story is “3 Keys to Attracting Your Ideal Customers & Clients” by Joe Polish. We appreciate you taking the time to read our current issue, and we look forward to any feedback you may have on future articles and topics. We know that business is built on relationships, so if there is any way we might be able to assist you and your team, we would love to hear from you. Enjoy! 27 CYBER ATTACKS ON MAIN STREET BUSINESSES Kyle Rosenbaum 28 THE TOP 10 THREATS TO SMALL BUSINESSES Elizabeth Johnson Craig Menne, President & CEO GENINS.COM 30 BUCHER TECH - COMPUTER SECURITY Jim Butcher 5