TURN YOUR 2017 ON ITS HEAD
MAKING BOLD DECISIONS
CONTENTS
5 LETTER FROM THE OWNER
6 DIRECTOR & OFFICER LIABILITY SCORECARD Understanding Your Level Of Risk
9 THERE IS AN UBER COMING TO EVERY INDUSTRY Are You Prepared ?
10 BUILD YOUR ONLINE PLATFORM Using Two ‘ Secret ’ Words
12 HOW TO HIRE THE BEST SALESPEOPLE
14 WHY YOU WANT TO E . L . F . YOUR BUSINESS Easy , Lucrative , & Fun
20 HOW A CEO STOPPED TRYING TO DO TOO MUCH And Unleashed His Team ’ s Power
22 BETTER THAN JOB BOARDS : Topgrading
24 THREE SIMPLE KEYS TO BUSINESS SUCCESS
26 CRIME & FRAUD EXPOSURE SCORECARD Is Your Organization At Risk ?
16 feature
28 TEN STRATEGIES FOR OPTIMAL SUCCESSION PLANNING
31 COULD YOU AFFORD A MILLION-DOLLAR HOSPITAL BILL ? Questions To Ask About Travel Insurance
WELCOME
Welcome to our latest edition of Cooke Insurance Group Risk & Business Magazine .
I trust you have been enjoying the previous editions of our magazine and getting real value from the topics and guest authors .
As an organization focused on working with our clients to make them better risks , we believe education as well as risk management are equally important . Therein lies the reason we publish this magazine .
If we can help your company grow and prosper as a business , we are all better off . We want your focus to be on your business so that it can grow and prosper . This fulfills our desire not only to create better lives for ourselves but also to create better lives for the other individuals around us in our communities . Protecting your business is one of the keys to growing and maintaining your business , and that is our motivation and driving force .
I would like to mention the two scorecards featured in this issue : the Directors and Officers Liability Scorecard on pages 6 – 7 along with the Crime and Fraud Exposure Scorecard on pages 26 – 27 . And if you are thinking about the next stage to your business , take a minute and make sure you also read page 28 . Succession planning — moving your business from one generation to the next — is never easy . There must be a plan in place or it just will not happen . I say this through personal experience as Cooke Insurance Group has made the transition to the third generation of Cookes . It takes planning and execution , but it is worth the effort to see a business stay locally owned .
I welcome your feedback about this publication including recommendations for future topics . I can be reached anytime at JCooke @ cooke . ca or by phone at 902-566-5666 ext 4822 .
Sincerely ,
Jeff Cooke , President COOKE . CA
SPRING 2017 | 5